EXPRESS YOURSELF

img_7179-edit-editEXPRESS YOURSELF / Marble Avenues by Liga Zemtureimg_7295img_7299img_7311

dress NAVRO / boots clutch sunglasses KENZOxHM

 

On my way to the Dior show in Paris – during the flight from Kiev to Paris – I was accidentally acquainted with Olga Navrotska. She had a trendy hand luggage with Mickey Mouse on it. As always I couldn’t keep silent and complimented, asking what brand the bag was. As it turned out, the bag was Samsonite, and thanks to it a new and amazing acquaintance was started. As it also turned out, Olga is a well-known fashion designer from Ukraine. Starting from 1999 Olga designed costumes for more than two hundred music videos.

By that time Olga had been invited to create style for the world famous magazines lake a Viva, Elle, FHM for TV music movies and such mega popular TV show like “Dancing with the Stars”

During the years of dynamic growth Olga has been awarded many famous prizes. Here are some of them: “Style Icon” from Elle awards, “Best Stylist” by Best Ukrainian Fashion awards, “Stylist of the Year” in competition “Black Pearl”, “Prize for active citizenship” from Viva on Best fashion awards 2014 and etc.

Esthetics for Olga is one of the most important things, which are why she does all the photo shootings of her clothing collections by herself. It’s only one of the many others creative talents she has. You can check here page here, to see gorgeous photos she makes.

In 2012 Olga started stage directing. She did 17 music videos, short movie and video campaign for NAVRO.

After Paris I went to New York for the KENZOxH&M show, and I took with me a dress made by NAVRO, which struck me with its pattern of storks and wing-like sleeves. So I mixed this dress with accessories from the new KENZOxH&M collection. Although I have heard many people saying that the KENZOxH&M collection is a variegated one, I do believe that it really has a great many items that are worth adding to your collection. You can create the perfect match, combining these wonderful items with a variety of outfits that are already in your closet. The basic principle is to be creative and, as was repeated in a song played during the KENZOxH&M show, Express Yourself! Actually New York itself is the place, which inspires me to think outside the accepted norms and laws.

I wish you to express yourself without any limitations or prejudice!

Yours,

Liga xox

COLLABORATION / H&M Showroom Latvia / NAVRO

PHOTOGRAPHY / by SANITA KALNINA

STYLE / CONCEPT /  MAKE UP / by me LIGA ZEMTURE

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CONSCIOUS HISTORIC CHARM

CONSCIOUS HISTORIC CHARM / Marble Avenues by Liga ZemtureCONSCIOUS HISTORIC CHARM / Marble Avenues by Liga ZemtureCONSCIOUS HISTORIC CHARM / Marble Avenues by Liga ZemtureCONSCIOUS HISTORIC CHARM / Marble Avenues by Liga Zemture

dress / earrings / jacket / shoes all H&M Conscious Exclusive 2016

 

The same as Julia’s Restoin Roitfeld, the face of this H&M Conscious Campaign, my favourite piece from the collection is the mini asymmetric dress that was inspired by a painting by Gustave Moreau. It is awesome mix of a conscious, sustainable fabric and an old painting. And I couldn’t agree more that these sustainable clothes look very red carpet. As well as I fell in love constantly with these gorgeous earrings and as I found out that they are made from Denimite − a material made out of recycled worn-out denim, which H&M is the first fashion company to use. I think it is so great that you can get something so beautiful and and conscious.

Read more about H&M Conscious collection:

The H&M design team has delved into the museum’s collections of archival fashions in order to pick up key pieces from the last three centuries of haute couture. The result is a contemporary and artistic collection that is soulful, progressive, conscious and truly unique. The collection will be available in approximately 180 stores worldwide and online from April 7.

“Working with innovative sustainable materials and ornate embellishment, the collection is a layering of references, shapes and textures topped off by intensely decorative accessories and deco-inspired bijoux,” says Ann-Sofie Johansson, Creative Advisor at H&M.

The fluid and easy silhouette revolves around languid dresses, arty kaftans and sculpted skirts. Prints add a dash of surprise, turning dresses into trompe l’oeil paintings or sculptures. A long ball gown with a deep neckline features a marble draping print; a liquid dress is adorned with a slice of Botticelli’s Three Graces. Short dresses and painter blouses ooze nonchalant sophistication, creating an electric and eclectic short-circuit between present and past.

Materials include organic silk, hemp, recycled linen and Tencel® blends as well as new innovative materials such as beads and rhinestones made from recycled glass and Denimite − a material made out of recycled worn-out denim, which H&M is the first fashion company to use.

Also new for this season’s launch of Conscious Exclusive are three wedding dresses − a feast of lightness and embellishment materialised in dreamy, draped lines, for the bride wanting to be as beautifully dressed as she is conscious.

H&M will be the exclusive sponsor of the upcoming exhibition “Fashion Forward – 300 years of Fashion” at Musée des Arts Décoratifs. Pamela Golbin is the Chief Curator of the exhibition.

 

Be conscious!

Yours,

Liga xox

 

COLLABORATION / H&M

PHOTOGRAPHY / by NATALIE BEREZINA

STYLE / CONCEPT /  MAKE UP / by LIGA ZEMTURE

CONSCIOUS HISTORIC CHARM / Marble Avenues by Liga Zemture

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